The blog is an informal platform for Andrew and Dave to discuss the ins and outs of starting a seafood promotion program. It's no picnic... or is it one big picnic with tons of great seafood?! You decide. Loosen your tie and weigh in on current topics here.

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Marine Harvest Visit Part One

Friday, July 2nd, 2010

Andrew and I spent the better part of last week in Canada visiting salmon farming facilities in British Columbia, starting with the Skretting feed mill in Vancouver and ending with a hatchery in Campbell River. It was our hope that a firsthand view would give us greater insight into the practices of British Columbian salmon farming.

From the beginning, it is clear that this trip will not be a formal investigation. We have been invited to Campbell River as guests of Marine Harvest, and it is not our intent to validate BC salmon farming practices by going on a guided tour. However, much can be learned simply through observation; Andrew can walk through any commercial kitchen and tell you how well it is run from the subtle clues that only an experienced chef would recognize. Based on my experience, I can usually say the same of fish farms and the facilities that support them. The type of equipment we see, the condition of the facilities, and the proficiency of the technicians will tell us far more than the official tour.

Clare Backman, Director of Sustainability for Marine Harvest, picks us up on the Canadian side of customs and will be our guide for the duration of the trip. He is determined to give us an experience that is as objective as possible. “I’m not going to sugar coat anything for you,” he states soberly. In spite of this, Backman is genuinely excited to visit some of the sites with us, not often having an excuse to visit facilities like the feed mill. It’s one of the places we’ve specifically asked to visit in order to better answer questions about the content of the feed.

Located in Vancouver, the Skretting feed mill is the primary producer of feed for Marine Harvest. Skretting world wide produces around 1 million tons of feed annually. Interestingly, Skretting also provides feed to salmon hatcheries that grow fish for enhancement of wild salmon stocks here in the US.

Chris Oikawa, nutritional specialist for Skretting, meets us at the reception desk and invites us into the conference room to answer questions. Oikawa started his career in the husbandry department of the Vancouver Aquarium, and we chat amiably about public aquariums and their similarities with fish farms. After a brief presentation on the nutritional requirements of fish and the history of technology employed by the mill, we’re ready to get see the actual process of making feed.

The smell of fresh feed permeates the whole facility, but quickly fades into the background as we become accustomed to it. We put on the required lab coats and safety gear as Wayne the technician extruder (pellet making machine) operator describes the flow of materials through the mill and how the process is controlled from a central command station. The status of each machine can been seen at a glance on the monitors in this room. “Let’s go into the mill itself,” Wayne suggests, watching me squint at the screen, “then you’ll have a better idea of what you’re looking at here.”

We step out of the control room into the mill, where the abrasive thrumming of the machines is deafening. In spite of the noise, I keep my earplugs in my hand so I can hear Wayne’s description of each step. Wayne stops at the extruder – arguably the heart of the mill – to explain the machine that creates pellets from a doughy mixture. The extruder is like a giant Play-doh spaghetti maker, with an auger that pushes the dough through a pellet die. The size of the holes in the pellet die determines the diameter of the pellet, which is different for each size of fish according to the size of its mouth. The smallest size is barely larger than a grain of sugar. Today, Wayne is making 12mm pellets, the largest pellet made for salmon.

Truthfully, there is not much new here in terms of the handling of the ingredients; this is the same extrusion technology used to produce certain kinds of breakfast cereals. The advantage of this technology is that not only can the pellet size and content be tightly controlled, but also its buoyancy. A steam jacket surrounding the barrel of the extruder controls the temperature of the auger, barrel, and pellet mix. Controlling the temperature of the jacket results in more air in the mix and breakfast cereal or fish pellets that float. For salmon, a slow-sinking pellet is desirable in order to give the fish enough time to strike the pellet.

Wayne takes us to each station in turn to ensure that we see the whole process. It’s a bit confusing, since we’re not going in order: we start at the step closest to the control room, winding through a maze of catwalks whose layout is partly governed by use of gravity to move the ingredients. Each time we pass the extruder – some five times in the course of the tour – Wayne opens a panel and deftly removes a sample of brand new pellets. Correct texture, color, and shape can be seen by eye by an experienced technician long before the formal quality control procedures, and Wayne takes a second to examine each sample before herding us along.

Those formal quality tests happen in the mill’s laboratory, where Wayne and the other technicians examine each batch of pellets for their physical qualities, nutritional content, and a metric known as pellet durability. Durability is a characteristic that must be tailored to each species and its needs. Shrimp, being slow-eating bottom dwellers, require a sinking pellet that is highly durable so they can take their time eating it. For salmon, the degree of pellet durability is determined by the automated feeding system that shoots the pellets out to the fish pens. If the pellet has insufficient durability, it will break into pieces and be wasted. With feed representing 60% of the cost of raising fish, farmers have a strong incentive to ensure that maximum feed efficiency begins with the pellet itself.

Examining the pellets as they exit the durability tester, another unique characteristic of the feed is apparent. The pellets are harder than dog food (the closest equivalent that comes to mind), but nowhere near as gritty. Like pellet fragments, any dust or grit (technically known as “fines”) would be lost in the water and unavailable to fish. Thus, the finished pellets are necessarily uniform and almost clean-looking.

At this point, Oikawa hands me a small tub of one of the ingredients being tested. It is a dried substance that resembles ground herbs or seeds. “It’s poultry meal,” says Oikawa, smiling. “Smell it. It’s like peanut butter.” Sure enough, it has a clean, sweet scent that makes me momentarily desire some complementary jam and bread. It’s surprisingly far from what I had imagined poultry meal to be like, so I press Oikawa for details.

It turns out that farmed salmon do not have to fulfill their nutrient requirements from any particular source. That is, while salmon require protein and lipids, they are perfectly capable of using less expensive and more sustainable vegetable or animal meal instead of fishmeal and fish oil (though complete replacement is not yet possible). However, fishmeal and fish oil used in salmon feeds are included not only for the sake of the fish. These ingredients are used so that the salmon will have a nutritional profile that is suitable for human consumption, particularly with respect to omega-3 fatty acids. In this case, Marine Harvest requires Skretting to include enough fishmeal and fish oil in the feed to produce salmon that match the fatty acid profile of wild Pacific salmon (roughly 2.8g per 100g edible portion).

Later on the trip, Backman would show me an email he’d just received on his Blackberry from [a large, well-known retail chain] regarding the omega-3 content of Marine Harvest products. The retailer performs its own testing for omega-3 levels and requires Marine Harvest to produce salmon with the nutritional profile they have agreed upon. In effect, the retailer and Marine Harvest have created a standard for the nutritional benefits of farmed salmon on behalf of their customers.
Considering that there is no government requirement for omega-3 content in any salmon, I find this to be an interesting example of corporate responsibility.

Apart from protein and lipids, what else is in the feed? Carbohydrates make up the next major component, followed by minerals, moisture, and vitamins/pigments. Carbohydrates are not as big a part of salmon diets as they are for many other land farm animals, since there aren’t very many starchy or sugary food sources available in the ocean. Consequently, fish really don’t use carbs for fuel.


20 – 38% lipids: fish oil, vegetable oil (e.g. canola oil)
10-13% carbohydrate (includes fiber)
37% – 50% protein – fish meal, corn gluten, wheat, soya meal, poultry meal
10% minerals (e.g. potassium, known as pot-ash)
7% moisture
<1% vitamins (B, C, E) and pigments

Pigments have been cited as a major concern for consumers even though they make up a small percentage of the diet, so we linger on this topic for a bit before leaving the feed mill. It turns out that what is sometimes referred to as “dye” or “paint” is a naturally-occurring pigment found in many red, orange, and yellow vegetables (think bell peppers). This group of colorants, known as carotenoids, is named for the fact that they make carrots orange. Like the beta-carotene found in carrots, the carotenoid pigment used in salmon feed (astaxanthin) is a powerful anti-oxidant that is quite good for you. It’s surprising how often we hear the nutritional advice to eat more vibrantly colored natural foods (Chef Ann Cooper adds her own caveat that gummy bears do not count), but we do not often recognize that salmon falls within this category.

Finally, I ask Oikawa about the use of antibiotics, since they are not on the ingredient list. Only a few have been legally approved, he says, and both the US and Canada explicitly require the supervision of a veterinarian for their use. Despite popular belief, fish farms cannot use antibiotics to promote growth or prevent disease – only as a treatment prescribed by a vet. Consequently, their usefulness is limited.

If you want to find out more about formulated feeds for salmon, see the FAO document entitled Nutrition of Fish and Crustaceans: a Laboratory Manual.

Next stop: the Marine Harvest farm site

The Lido Deck Restaurant and Wine Bar

Thursday, June 24th, 2010

New Seafood for the Future Partner : The Lido Deck Restaurant and Wine Bar – On a cruise ship, outdoor pools and the surrounding facilities are referred to as the lido deck, but off the deck of The Lido Deck Restaurant and Wine Bar in Newport Beach expect a view of multi-million dollar yachts or the reflection of a multitude of bay establishments across still water. The scene from any table at The Lido Deck could be taken from a seafood advertisement for al-fresco waterfront dining. This small intimate restaurant opens up directly over the Newport Marina. But beyond this elegant view is the ultimate reason to visit The Lido Deck: perfectly cooked sustainable food.

Don Shoenburg, chef-owner of The Lido Deck, certainly knows his fish. Upon first meeting him, our conversations regarding sustainability were held with ease and almost felt as if we were each preaching to the choir given Don’s extensive knowledge of marine conservation and the fact that I work with one of the best aquariums in the world (mind you though, I do work in a cubicle). Don is an avid diver and fisherman who knows the waters off the coast of California well. His menu certainly reflects his knowledge of the marine eco-system with a frequently changing array of seasonal seafood species. The benefit for the diner is the fact that chef Don is the one who is in the restaurant, every single day, cooking the food. He sources all of his fish personally and ensures it comes from the right sources. This culinary perfection is a rarity these days, as many chefs work to open multiple restaurants or fish for their 3 minutes of fame on television.

One of the main reasons that we are excited to have The Lido Deck in our portfolio of dedicated restaurant partners is because the restaurant encourages its guests to enjoy and examine every single aspect of their meal, from start to finish. As we always say here at Seafood for the Future, our goal is to encourage people to reflect on the food they eat, even outside the realm of seafood, to ponder the choices made related to our misguided food system. At The Lido Deck, a dining tryst travels far beyond the main entree. Chef Christi Carter is responsible for an amazing dessert selection, so don’t expect a tired dessert menu bloated with the same choices. In addition to the food, the wine and beer menu is tailored to answer the food-beverage riddle for your palette as every menu item can be paired with precision to each of the chef’s offerings. Don’t feel pressured into a 15 course meal, however, just a seat on the deck with a glass of wine and a bite of some healthy delicious seafood should be enough to renew your passion for ocean-friendly cuisine.

It’s not just one entree or even the specific species of seafood on a menu, but the entire experience as a whole that makes a restaurant complete. The Lido Deck is about dining and real food; it’s about food that is seasonal, local, and sustainable. Too many times we run through a meal, not thinking about what goes into our bodies, not considering the experience of good food, consequently treating our natural resources with disrespect and indifference. Coming across a restaurant that puts so much personal passion into preparing inspired food in a great setting, devoted to sourcing only the most sustainable seafood, is a luxury. When dining at The Lido Deck, tell chef Don and chef Christi you are ready for the best, and leave yourself a surplus of time to enjoy everything they offer. And don’t forget to pick up your Aquarium of the Pacific ticket when you order that delectable eco-friendly seafood dish.

A few of Chef Don’s seafood dishes:

Wahoo alla Bequia
Oven roasted wahoo filet, haricot vert, corn, red onion, green peppers, tomato, coconut milk, sweet corn cake

Seafood Nage
Grilled calamari, garlic, Kalamata olives, capers, tomatoes, head on prawns, PEI mussels, Manila clams, fish of the day, leeks, vanilla nage

Barramundi
Sautéed barramundi, Meyer lemon risotto, with fennel, field cress salad

Pan Roasted Trout
Pan roasted rainbow trout, haricot vert, onions, capers, tomatoes, parsley, carrots, white wine sauce

Featured Partner-Sorrento Grille

Friday, June 11th, 2010

When we approach a prospective restaurant, it is always a mystery as to how the chef is going to respond to having a couple strangers in his/her kitchen asking about seafood. Second to the health inspector donning a clipboard, sani-wipes and a snarl, “sustainable seafood guys” might not be the most inviting guests (especially when we wear our wetsuits). Meeting Chef Ryan Adams, however, at Sorrento Grille in Laguna Beach certainly added immediate ease to our dialogue about their seafood policies. Upon introduction, the Chef was wiling to dive into the details regarding his seafood purchasing direction, reflecting a knowledge-level that might even daunt the most seasoned seafood sales representative. Fishing methods, stock assessments, habitat damage, and the basics of sustainability were fluently covered and within minutes we knew we had come across a benchmark restaurant.

Sorrento Grille’s creative new American cuisine is inspired by a farm to fork culinary philosophy. The menu features an offering of small plates, wood grilled flatbreads, a “virtual” shellfish raw bar, seafood specialties, and grilled steaks and chops. Chef Adam’s knowledge about seafood isn’t confined to marine conservation, but also yields the best plate of food possible. When a chef is extremely aware and cognizant about their seafood, that same care and attention is going to go into each and every dish served. His menu is simple and refined at the same time. The use of wood fired cooking (over fruitwoods, oak and grape vine cut) lends a refreshing contrast to the overly worked seafood dished being served at too many restaurants in Southern California.

Chef Adams has provided below a recipe for his Ahi Poke appetizer. While many species of tuna are overfished and are to be avoided, this particular dish sources pole caught yellowfin tuna from the Pacific. The tuna arrives in his restaurant within days. Pacific Yellowfin tuna populations are currently high.

Pole Caught Tuna

Ahi Poke Appetizer

Ingredients:

3 oz. Ahi #1, diced 1/8”
3 ea. Sesame Crackers
1 Tb. Green Onion, sliced 1/8”
8 ea. Cucumber Slices 1/8”
¼ cup Japanese Red Seaweed, rinsed
3 Tb. Poke Sauce, prepared
½ tsp. Chives, finely sliced
1/8 oz. Onion Sprouts

Procedure:

In a medium metal mixing bowl, combine ahi, green onion and 2 Tb. Poke Sauce. Mix to combine evenly with a spoon. Next arrange the cucumber slices in a circle on an appetizer plate. Next, pile the red seaweed in the center of the cucumber slices. Then place a 2 ¼”diameter by 2”tall ring mold atop the seaweed and gently spoon the ahi mixture into it, packing it down lightly. Remove the ring when complete. With remaining poke sauce in a squeeze bottle, drizzle it around the outside of the ahi. Sprinkle the chives around, top ahi with the sesame crackers, and top the crackers with onion sprouts.

Poke Sauce

Ingredients:

1 cup Soy Sauce
¼ cup Toasted White Sesame Seed
1 Tb. Black Sesame Seed
2 Tb. Sesame Oil
½ cup Soy Bean Oil
1/8 tsp. Black Pepper, ground fine
1/8 tsp. White Pepper, ground fine
1 Tb. Siracha Sauce
½ Tb. Garlic Mince, fine
½ tsp. Dark Brown Sugar

Preparation:

Combine all of the above ingredients in a metal mixing bowl and mix together until fully incorporated. When complete, transfer to a plastic container, cover, label, and store in walk-in cooler.

Keeping Kids Healthy–Starting With Seafood

Friday, May 28th, 2010

Seafood for the Future has been injected with a new charisma for food, but not in the usual setting. Instead think back to those compartmentalized food trays, soggy milk cartons, square pizza-like products and synthetic cheeseburgers from 3rd grade. OK enough of the bad memories., SFF is proud to report on an amazing event that took place right here in Long Beach called The Healthy Kid’s Summit (organized by Leadership Long Beach and Dana Buchanan of Primal Alchemy Catering). This meeting of the minds could ultimately become the defining moment that turns Long Beach’s children towards not just seafood, but also healthier food and a culinary culture in general. First, let’s take a step back and examine how our program relates to kid’s eating habits.

What is the take home message of Seafood for the Future? This question always arises in the midst of one of our presentations, winding through the cluttered landscape related to seafood and sustainability. Fortunately there is a clear and concise answer: Eat more seafood. But doesn’t this seem like a paradox, to encourage people to eat more seafood when we are simultaneously educating them on the fact that much of our oceans are being over fished? On the surface yes, but optimistically when the mechanisms of our program function properly, people will be eating the right types of seafood: seafood that is farm-raised, or wild seafood that is quick to reproduce and in abundant supply. While this message is important to diet conscious adults, the health benefits of eating seafood can not be overstated, especially when it comes to children’s development.

Childhood obesity is already an epidemic in some areas and on the rise in others. An estimated 22 million children under five are approximated to be overweight worldwide. More and more kids are being diagnosed with type 2 diabetes. According to the New England Journal of Medicine, type 2 diabetes represents 45% of all newly diagnosed cases of diabetes in children and adolescents. In the USA the number of overweight children has doubled and the number of overweight adolescents has tripled since 1980 (WHO). US Military officers say school lunches are so unhealthy that they threaten national security (source). Children need to eat healthier food and it has been said that seafood is the healthiest food item on Earth. In the UK, a study (reported here by the BBC) found that: children of mothers who had eaten lots of fish during pregnancy had better communication and social skills at seven years old.

So why don’t kids eat more seafood? When I look back at my own culinary childhood, as seen through many school lunches riddled with cookies and square pizza that tasted like cardboard, all that sugar seemed outright delicious. But what was I missing? I didn’t eat fish until I was 20 years old. The idea of cooking or eating food outside the fast food norm was a joke. I thought that ketchup was a daring novelty. I was 18 years old ordering pasta with butter off the kid’s menu during Easter Brunch (yes with a bib too). It wasn’t until I was introduced to the idea of good food, the complex and divine flavors associated with fresh fruits, fish and vegetables, that I learned about this entirely new world. Up until this point it seemed completely acceptable that I avoid these weird foods altogether. But why aren’t we introduced to this at an early age and why is it accepted that children are only offered sugar laden chemical food products (both literally and through marketing)? These questions were contemplated on Wednesday at the Healthy Food Summit by representatives from the medical community, state nutrition services, the health department and impassioned chefs from around the country. Here is a link to a story about the event (http://www.presstelegram.com/news/ci_15169186).

Both nationally and locally kids are getting heavier at an alarming rate. We spend $9 billion dollars on school lunches nationwide (small number actually about $1.50 per student a day) and yet we spend over $260 billion treating diabetes and obesity. While there are scattered education initiatives teaching children and their parents to eat healthy, the opportunities to do so are not present. Leaving the Long Beach Memorial Hospital where this summit was held, one speaker talked of a large billboard with a picture of two large 2-liter coke bottles over a slogan that says- “Dinner for the Whole Family”. Dr. Elisa Nicholas of The Children’s Clinic in Long Beach showed us that there are 17 sugar packets in one can of soda. One speaker talked about the vast number of vending machines in schools. The only image of seafood that was shown yesterday took shape in the cutout of dolphins and whales made from chicken nuggets served at school lunches (interestingly, not only are these unhealthy, but they are encouraging kids to eat dolphins and whales).

Fortunately there are passionate chefs and advocates out there making a change. Chef Ann Cooper aka “The Renegade Lunch Lady” spoke about her program called the Lunch Box, an initiative trying to connect children to healthy food. Chef Paul Buchanan of Primal Alchemy Catering (and one of Seafood for the Future’s first partners) hosts an event called Days of Taste in which he brings chefs and farmers into fourth and fifth grade classrooms to teach students in an engaging way about the importance of fresh food and how ingredients weave their way through daily life, from farm to table. The culinary Dalai Lama, Alice Waters, has started a program nationwide to teach kids about how to grow food and to eat a more diverse portfolio of fresh-real-food.

It is easy to assume and accept that a child is not going to eat seafood because they do not like it, but the conversation should not stop there. Letting children decide that they should eat only sugar is simply not right, and to be frank, exemplifies bad parenting. It is essential that children learn about where their food comes from. A basic understanding of primary cooking techniques, super nutrients and the healthy fats that reside in seafood can be the building blocks to beginning a familial conversation about food. The dynamics of a kitchen and the relationship essentials that can be learned through team work, examining the products we put into our body and solving problems with our sensory mechanisms can benefit beyond the plate. A conversation surrounding shrimp cocktail leads to a broader examination regarding marine biodiversity, coastal communities, economics and international trade (who knew that all-you-can-eat shrimp bar was like the SATs?). Most importantly these adolescent enhancements can improve brain function, concentration and physical fitness.

soda sugar

According to the New England Journal of Medicine, this is the first generation of children that are going to live shorter lives than their parents. That fact alone should be encouragement enough to learn about the food going into children’s diet, and if they can learn to appreciate good healthy seafood, this statistic might very well be proven wrong. So put down the Ding Dongs, Twinkies and synthetic Blue Fin Tuna shaped chicken nuggets and get cooking.

Seafood for the Future is going to be holding kid’s focused seafood cooking classes and initiatives in the near future, so be sure to keep your eyes on this blog to learn about some amazing opportunities to help kids learn about delicious fresh seafood and how easy it is to prepare.

Here are some kid safe seafood options from Food Network Chefs Michel Nischan and Sara Moulton.

A New Seafood Market Serving ONLY The Freshest Sustainable Seafood

Tuesday, April 13th, 2010


Buying seafood is not easy. Seafood is incredibly perishable, subject to extensive industry tricks (added preservatives, chemicals and colors to make it appear fresh), and difficult to track from boat to table. As a result of these obstacles, over 75% of the seafood consumed in the US is done so in a restaurant setting, putting trust in those chefs and owners who make a living sourcing products. For this reason, Seafood for the Future has spent the past year working with chefs and restaurateurs to ensure that their seafood is not just fresh and high quality, but well-managed and purveyed from documented sustainable fish stocks. Even with our extensive list of dedicated partner restaurants and chefs, people still want to know where they can purchase seafood to cook at home. Fortunately for the home chef we have a new partner here at Seafood for the Future, one dedicated to making sustainable seafood more accessible to the public nationwide.

I Love Blue Sea is an online store for seafood lovers offering ONLY the freshest most sustainable seafood in the market. Everything is sushi-quality fresh (though you can cook it, of course) and shipped in eco-friendly packaging. Owner Martin Reed developed this concept after realizing how difficult it was to source well-documented high quality seafood in the US. He states on his website:

“i love blue sea was born out of necessity. After moving away from the coast I was depressed by the lackluster seafood offerings at the markets and started looking for ways to get seafood ‘fresh enough to eat raw’. Everyone had a limited selection of poor quality seafood and were charging exorbitant prices for it. Worst of all markets were selling fish like bluefin tuna, an endangered species!…..I want people everywhere to be able to support The Movement to restore our oceans, so we ship anywhere in the lower 48. Our seafood is fresh enough to eat raw or ‘sashimi style’ (though cooked ours is better too!) and we have a diverse selection so you can try something fresh and new every time! Best of all, our prices are super competitive and we pass our discounted shipping rates on to you. So order something fresh and delicious – your purchase helps support the fisheries leading the recovery!”

There is no significant difference between shopping at your local market and buying your seafood through the mail, and in actuality, in the absence of many shipping variables, this can be a safer way to buy seafood. Most supermarkets get their seafood shipped to them from overseas the same way I love blue sea ships it to your door step. The difference here, however, is that instead of it being flown to a middle man, packaged in a warehouse, put on a truck, and driven to the market, the seafood goes straight from the wholesaler to your door, in turn decreasing the travel time. From a value perspective, the prices of this seafood is no higher than that of your local market, and considering the opportunity cost of the time saved not driving to the market, you as the consumer end up saving in the long run.

Be sure to check out their website for daily specials and an ever changing menu of fresh seafood.

Martin has been generous enough to extend a coupon for those of you reading this blog for 10% off -type in the code- weloveAOTP – it expires on the summer solstice.