The blog is an informal platform for Andrew and Dave to discuss the ins and outs of starting a seafood promotion program. It's no picnic... or is it one big picnic with tons of great seafood?! You decide. Loosen your tie and weigh in on current topics here.

Archive for July, 2009

More Sardines

Monday, July 27th, 2009

When I was a wee little lad my mother used to make this god-awful fish dish. This dish was the idol of horrific gut wrenching food (sorry mom). I would sometimes wish I was eating my puppy’s Alpo instead or contracting necrotizing fasciitis from a Costa Rican banana farmer. It was akin to the smellier seafood version of Vienna sausages. I would ask my mother what we were eating and she would always respond “Sardines” (turns out it was really week old chicken). She was lying, but still perpetuating a crusade against the sardine, and I have been emotionally scarred ever since. The only reason I became a chef was so that no one would ever have to taste what I once thought was a real sardine. Alas, no more giving Sardines a black eye.

Why aren’t sardines popular? Is it because Heathcliff used to scour back alley garbage cans for these little guys? Is it because we are under the impression that they manifest themselves within the four walls of a peel back can? It’s a mystery to me because I am ready to make these incredibly delicious and nutritious fish the Zack Morris of the Seafood World. It’s pretty cool to be a Sardinsta. (more…)

Tailgating with NOAA

Friday, July 24th, 2009
lemons and grilled sardines

lemons and grilled sardines

This week, we needed to take a few pictures of grilled sardines for an upcoming article in Long Beach Magazine. Since most people are only familiar with sardines that come out of a can, we wanted to show how great this fish can be when prepared simply to bring out its delicate flavor. This was exactly what LA Times food writer Russ Parsons recommended when he came to speak at the Aquarium of the Pacific a few weeks ago. We took his advice and went to the Japanese market near the Honda plant to pick a few pilchards. (more…)