The blog is an informal platform for Andrew and Dave to discuss the ins and outs of starting a seafood promotion program. It's no picnic... or is it one big picnic with tons of great seafood?! You decide. Loosen your tie and weigh in on current topics here.

Archive for May, 2009

The myth of fish farming

Wednesday, May 27th, 2009

Whenever my older brother sees me eating some dessert, like a piece of cake, he informs me that I might as well just tape it to my thigh.  This is always followed by an imitation of the sound of me running in corduroy pants (Vtt! Vtt! Vtt! You’re going to start a fire!).  Since my mouth is usually full at this point, I have to forgo my customary witty repartee and give him a charlie-horse (or the elbow version of the charlie-horse, which is the monkey-bump).

Outside of the realm of sibling hi-jinks, do people really believe that eating a pound of food will result in a full pound of body weight gain?  Hmm… Do you?  I’m guessing not.  You know that it takes much more than that – and it depends on the type of food consumed, level of physical activity, and variations in  individual physiology.

In the ocean, it turns out that it takes about ten pounds of little fish to make a single pound of bigger fish (10%).  This is not a made-up number.  10% is largely accepted as the average Transfer Efficiency  (TE) between all levels of the food chain, whether you’re speaking of grass and cows, or hamburgers and people.  The 10% value has its origin in fisheries science, back when it was important to estimate the total amount of biomass supported by the oceans.  Fisheries Scientist Daniel Pauley reviewed 48 ecological studies and found the average TE to be 10%.  (See below, or here for references, where I discuss this topic without mentioning monkey-bumps).

So, when people say that it takes as much as five pounds of bait fish to make one pound of farmed (marine) fish, what they are really saying is that fish farming is twice as efficient as nature.  Say what?  Stop.  Let me say that again:  The Pew Ocean Report on Marine Aquaculture, which is highly critical of fish farming, states that the farming of marine finfish requires 4.13 pounds of bait fish for every pound of farmed fish.  That is a TE of 24%, more than twice the efficiency.  Think about it: farmed fish eat a pelleted diet that is specifically designed for their nutritional profile, they do not spend energy searching for food, and the pellets are bite-sized to minimize waste in feeding.  It’s.  Incredibly.  Efficient.

I’m not even going to wait for you to absorb that before I tell you that it gets even better.  Let’s go back to you, your hamburger, and the corn that was fed to that cow.  If you simply ate the corn, one pound of weight gain would only cost you 10 pounds of corn, rather than 100 pounds.  (Because you’re skipping the 90% loss incurred by the cow.  Stay with me.)  What does that say about farming higher level predatory fish?  If you could feed the little fish to the largest fish, you would see an increase in efficiency equal to a factor of 10.  Add that to the 24% TE we see in fish farming… carry the two… and we find that what takes nature 100 pounds of bait fish takes farmers 4.13 pounds.

As Neil Sims at Kona Blue has pointed out, the full cost of wild capture fisheries must also take into account the amount of fish tragically wasted as bycatch.  Accounting for bycatch makes the relative efficiency of farming compared to fishing increase again by at least a factor of 4.  Here, Neil has made the most conservative estimate to make his point.  The important thing to remember is that there is no bycatch in fish farming, and that means no dead fish thrown overboard, or turtles, bird, and dolphins stuck in fishing gear.

Why then, has there been this persistent message that hunting for large fish is somehow more efficient than farming?  Isn’t there a reas0n why we stopped hunting and gathering and began civilization with agriculture?

Let’s make two assumptions here: First, that seafood demand will continue to increase and capture fisheries will continue to decline.  Second, that short-lived, rapidly reproducing bait fish can always be managed more easily than large fish that take a long time to reach reproductive maturity.  In that case, farming is a very powerful conservation tool.  For every pound of farmed predatory fish, we leave at least 95  pounds of bait fish in the ocean to reproduce and function in the ocean ecosystem, with effectively no bycatch.

One last thing I will say, in light of Casson’s very informative and elegant blog on tigers and tuna, is that Tuna Ranching is Not Fish Farming.  Tuna ranching is the practice of holding and feeding wild fish until market conditions are favorable.  They do not produce any more tuna than what is already produced in nature.  These wild fish do not take a pelleted diet, and so the bait fish waste is considerable.  Having said that, I believe that the knowledge introduced by this industry will allow us to farm tuna from scratch.  That will, in turn, allow us to outlaw tuna ranching and possibly tuna fishing.

Ensenada tuna ranching

Ensenada tuna ranching

Hubbs-SeaWorld Research Institute uses the infrastructure of a bluefin tuna farm to support its yellowtail and hybrid striped bass farming operations in Ensenada.  It was necessary to move to Mexico because California still can’t make up its mind about aquaculture, and the state permitting process is mired in bureaucracy.

An Inquiry Into the Value of Fish Farming

Friday, May 22nd, 2009

Recently we have been having conversations with chefs and consumers about farmed seafood—Aquaculture.  Unfortunately,  the general perception of this practice is a negative one.  Defined loosely aquaculture refers to the breeding, rearing, and harvesting of plants and animals in all types of water environments.  Currently aquaculture is the fastest growing form of food production in the world. It is also a significant source of protein for people in many countries, including the United States. Globally, nearly half the fish consumed by humans is produced by fish farms (noaa).  So why is it perceived as a 4 letter word here in the United States?

 The best way to examine this issue is through the world of salmon farming.  As the demand for salmon has essentially distended year after year, farms have been tapping waters everywhere.  From Canada to Chile, Tasmania and Scotland, salmon farming has lapped wild salmon in output capacity.  As is the case in any international commodity trade, there are good players, bad players, honest players and dishonest ones.  Certain farms have been guilty of stocking their ponds beyond reasonable density, perpetuating the outbreak of sea lice, and ultimately allowing their diseased salmon to escape and spread amongst the wild population.  At the same time however, there are salmon farmers who are producing a product that is healthy, respects the surrounding environment, and uses no chemicals as treatment for disease.  Should these farmers be punished as well, or should they be applauded for their efforts to make a positive change in an industry that clearly is the future?  By making all-inclusive statements like “farmed fish is bad” or “aquaculture is not the answer to overfishing”  are we further closing the door on an opportunity to exhibit our marine stewardship, and thus take the pressure off wild fish?

 It is a scientific guarantee that the supply of wild fish will NEVER meet the worldwide demand.  So what is the answer?  How can we continue to eat heart healthy fish at a rate of 2-3 times a week and not take into consideration alternatives once we have eaten our way through the ocean?  America is behind in the world of aquaculture.  As a result of the pessimism surrounding the notion of fish farming, and the millions of dollars spent painting farmed fish as evil, the government has been unable to establish the systems and regulations required to cultivate the aquaculture industry here in the United States.  Recently, Obama was attacked for trying to increase spending on the study of viable aquaculture practices.  Opponents critiqued that this would be the catalyst for the depletion of even more wild fish as they would be used in fish feed.  What do you think wild fish eat in the ocean….tofu?  No, they consumer the same  fish, but at an inefficient rate.  Farmed fish require less wild  feed per pound of output than wild species.

 

America needs to set the (or a) standard for sustainable fish farming.  As a scientifically rich nation, with forward thinking values committed to a sustainable platform, we can develop and homogenize a program that takes into consideration clean and healthy practices.  Unfortunately this is not happening, and instead underdeveloped countries with minimal care for the marine environment are farming in a dangerous manner, while we sit around and split hairs about fishery management.

 

Don’t misinterpret this post as unequivocally supporting farmed fish.  Quite the opposite rather.  There are farms in Asia, Scotland, Chili, Canada…that are farming irresponsibly.  They are producing in such a manner as to destroy communities, ecosystems and wild fish through irresponsible practices in an effort to maximize profits.  But don’t we do the same thing through commercial fishing.  How are we any more enlightened by trawling for wild shrimp, longlining for wild tuna, or allowing right whales to die in Maine lobster lines?  Why is one better than the other?  At what point is by-catch acceptable or for that matter, “sustainable”.  It’s not a black and white issue, and it never will be. It makes me really uncomfortable to say only eat green species, or don’t eat farmed fish.  Just because a species might be “green” doesn’t mean it’s not being over-fished. As consumers we can make a bigger difference by putting down the wallet cards and encouraging the consumption of responsibly farmed seafood here in the US.  The solution resides in the point at which effective fishery management meets responsible aquaculture. 

 

Below are some great products that are responsibly farmed and wonderful companies that recognize the need for responsible aquaculture:

 

cleanfish

http://www.kona-blue.com/

www.litchfieldfarms.net/

http://www.desertsweetshrimp.com/

Ned’s coffee

Thursday, May 14th, 2009

If you know me (Dave), you know that I don’t like to give my real name when ordering coffee.  Instead, I like to give the same name as the person in front of me.  Honestly, it’s not that I like to create confusion in the Starbucks queue – it’s just that I don’t see any reason to be on a first-name basis with some random teenage barista.Neds-coffee

I’m sitting here in the middle of Santa Monica – temporarily posing as Ned – sipping a latte on the 3rd street promenade, waiting for Andrew who is stuck in traffic on the 405.  I have been thinking about the amount of hubris required to assemble a sustainability advisory program.  Am I really paid to tell other people what they are doing wrong?  The potential for hypocrisy is unending.  For example, here is the view I see every day on my way to work in Long Beach:

LA Harbor

LA Harbor

This is Terminal Island, which is located in the center of Los Angeles Harbor.  In this view, you can’t even see the acres of grain storage buildings, or expansive parking lots for brand new cars covered with protective white panels.  Up until the 1940′s , Terminal Island was a small, dusty Japanese fishing village where my grandfather lived as a young man.  His stories about swimming clear, blue water with large fish (in what is now the inner harbor) are almost unimaginable to me.

My question is, am I really going to condemn (to name one example) some shrimp farm in Asia for transforming their mangroves into shrimp ponds?  Really?  Are we really going to take Atlantic salmon farms to task for putting fish poo in the ocean?  Here’s my thought on the subject: it’s time to stop throwing stones.  Because I guarantee you that any human endeavor can be criticized as unsustainable in one way or another.  You name it and I can tear it down.  But that’s not productive.  It’s time to focus on the good things that people around the world are doing to contribute to the health of the oceans, rather than trying to nitpick each other.  Let’s move the world through inspiration, rather than condemnation.

There are plenty of chefs out there who are interested in the origin and quality of their meat, seafood, and vegetables. They are the ones who serve the fish and shellfish that come from responsible sources.  Such awareness is also encouraged by groups like Real Food Challenge, Slow Foods, and FLO foods (fair, local, organic).  All of us benefit: quality local ingredients translate into great meals, healthy food and a better dining experience for everyone.

And that brings us back to where I’m sitting in the story: at the Santa Monica farmer’s market.  Many chefs in the area (and even in Long Beach) prefer to get their vegetables from fresh, local sources because of the better quality.  It’s also a chance for chefs to become familiar with the sources of their produce, to talk to the farmers and learn about how their food is produced.Tomaotes

So even though I have no desire to know the guy who fixes my coffee, I do applaud the chefs who make an effort to know where their ingredients come from.  (See below, Andrew scrutinizing fennel at the Santa Monica farmer’s market).

Fennel

Sustainable=Quality–Three Chefs Lead the Way

Wednesday, May 13th, 2009

In due course, the success of our work (and gluttony) is judged by how our partner chefs, restaurants, and organizations inspire change in consumer dining habits. We are continuously asked the question; How are you going to generate measurable change by working with independent restaurants? Can one chef really make a difference? Chefs have a surprising ability to harness and manipulate public opinion (from a culinary perspective), and ultimately prove the belief that sustainability yields flavor and dining decisions will create change. If one chef serves 1000 people a week, and 50% of those consumers leave with an increased knowledge of sustainability, 500 people are going to tell at least 4 of their friends about that restaurant (2000 people a week for each partner restaurant). People talk about food, they are disseminators of restaurant information everywhere. As we have learned through the current “Food Network” era of celebrity chefs, the size of a restaurant is not directly proportional to the reach of this restaurant’s message. On the contrary, quality food is the primary membership into the world of culinary/cause networking.

Chef Michael Poompan at Trachts restaurant only offers cleanfish products. His menu items such as Loch Duart salmon and Laughing Bird shrimp are two sustainable seafood items that taste amazing. His goal is to educate consumers–through the conduit of his service staff, his dining room visits, and special tasting events– on the virtues and connection between quality and sustainability. Upon hearing and tasting this information, his guests log into their taste bank the notion that sustainability can be synonymous with quality. These consumers take this hypothesis to their next dining experience, ask questions about the products and ultimately encourage dialogue amongst chefs regarding quality-sustainable seafood.

Chef Arthur Gonzalez at McKenna’s on the Bay in Alamitos Bay is setting standards for sustainable seafood in an environment once bloated with boring preparations of conventional unsustainable seafood items. Chef Arthur seeks out responsibly raised foods, so you can order anything you want without being concerned as to the environmental/social consequences of your meal. Everything he makes is delicious, so you can be assured that your responsible choice is going to be rewarded with an amazing flavor profile. His contemporary version of an heirloom tomato bisque features sustainable raised shrimp poured tableside. His barramundi dusted with porcini mushrooms and served with truffled spaetzle is fresh and takes you right to flavor country (see pictures in prior post).

Chef Jason Stein, an alumni of major restaurant groups such as McCormick and Schmick’s and PF Chang’s, has taken Parker’s Lighthouse in a direction that promotes sustainable seafood. He has recently partnered with Seafood for the Future, and is making it his goal to educate his thousands of customers on the virtues of eating sustainable seafood by producing quality dishes and drawing a connection between taste and responsibility. Chef Jason prints his menus daily in an effort to feature seasonal fish caught locally.

These chefs own the opportunity to move the needle in the right direction. As our group of chefs and restaurateurs dedicated to Seafood for the Future expands, the tipping point quickly approaches for southern California. In the meantime, comments are encouraged here on our blog. For those of you reading this, the most effective way to promote sustainable seafood is to forward this link to people who can take ownership of this cause, lead us in directions not yet discovered, and help provide the necessary content in order to enrich our bellies with healthy seafood.

McKenna’s on the Bay

Tuesday, May 12th, 2009

This weekend, Emily asked me, “Is your job going to make you fat?”  I think we all know the answer to that one.  I accept my fate with open arms.  Stumpy, chubby arms.

Last Friday, McKenna’s on the Bay invited us over to sample some of their extraordinary seafood.  If you haven’t been to McKenna’s in awhile – and even if you have – do yourself a favor and go see how much creative thought and effort Chef Arthur Gonzalez has obviously put into the menu and the beautiful ambiance of the restaurant.  Inside, it’s classy and dark, with a raw bar right in front.  McKenna’s is at the end of the marina, so we sat outside where we could watch the sailboats as Chef brought us plate after unbelievable plate.

First up was a Dungeness crab cake, with a smokey choron sauce and corn remoulade.  Absolutely the best crab cake I’ve ever had.  So good, I forgot to take a picture.  Sorry.  (I know!  Do I have to tattoo a note on my fork hand?  “Picture first.  Then eat.”)

8

Then came the tomato bisque with Laughing Bird Shrimp, fried heirloom tomatoes, and fried brioche.  The shrimp are farm-raised in Belize, small and flavorful, but it was the tomatoes that made it for me: just the right amount of sweetness.McKenna's Loch Duart Salmon

Then, three excellent dishes using some exceptional farm-raised fish from Scotland and Australia.  The Loch Duart Atlantic Salmon, of course, glazed with honey-dijon, with farm fresh vegetables and tossed with boursin cheese.  I would have been in gustatory heaven right there, but of course the train to flavor country was only just leaving the station.McKennas-barramundiNext up, a porcini-dusted barramundi with a robust mushroom spaetzle sauce.  This was by far the most tender fish, and it paired surprisingly well with the hearty spaetzle.  If it weren’t such a fine restaurant, Andrew would have been licking the plate.  He may have been while I wasn’t looking.  It was suspiciously clean afterwards.Mckennas-suzukiCrispy skinned suzuki, served with a house-made curry and fresh vegetables.  I am not a big fan of curry, but I would have fought Andrew for the last piece of this dish.  And I don’t mean fake wire-fighting; I mean, like Indian wrestling.  This suzuki is actually a type of drum or croaker, like redfish or white seabass, but it happens to be from Australia.  If you like firm, big white flakey fish, this is the one for you.Mckennas-dessertsJust in case we weren’t about to slip into food comas already, the chef brought out a dessert sampler of peach creme brulee, champagne sorbet, cinnamon bread pudding, house-made marshmallow, and peanut butter cake covered with house-made ganache.  Do I have to spell out the lesson here?  Leave room for dessert when you go to McKenna’s.  This is a restaurant you should not miss, especially since you can take the Aquabus or the Aqualink ferry from the Aquarium side or the Queen Mary.  I definitely be back as long as I can still waddle through the door.