The blog is an informal platform for Andrew and Dave to discuss the ins and outs of starting a seafood promotion program. It's no picnic... or is it one big picnic with tons of great seafood?! You decide. Loosen your tie and weigh in on current topics here.

Archive for April, 2009

Eating Sustainable Seafood–Where to Start?

Friday, April 24th, 2009

An article was posted in the NY Times a couple weeks ago regarding sustainable seafood. Specifically, it addressed the notion that choosing sustainable seafood can be a difficult task. The author of the article essentially throws in the towel and decides, instead of filtering through the quagmire of conflicting information, it would be easier to give up seafood all together. Quite candidly, this is a pretty defeatist approach toward a growing problem, but we are not here to judge.

Our market is saturated with differing definitions of sustainability. There are seafood watch cards that promote certain species, while other sources might recommend opposite alternatives. Certain chefs promote their menus as being sustainable based on nothing more than their emotional connection to particular seafood sources. Standards are established in many cases based on trust, a handshake, and no measurable values to make a significant change. It has become hip to be “green”, but what does that mean? While this movement is a good thing, and in the long run establishes the much needed awareness regarding an ever growing concern for the ocean and it’s inhabitants—confusion looms. In the next few posts, we will examine a few general tips that might assist in defining “sustainable seafood” independent of a wallet card, a red list, or an i-phone app. We will portray instead certain concepts that should be taken into account as a chef, consumer, home cook, foodie, or fisherman.

First and foremost, one aspect of eating responsibly is to eat local. There was an amazing article written by Amber Share in the Omaha Food Examiner recently in which she clearly defines the virtues of eating locally click here for the article. In it she describes how beneficial it is to many aspects of our lives to eat locally. This concept strictly applies to seafood as well. Seafood that is shipped from thousands of miles away creates harmful emissions, increases our dependency on foreign fuel, as well as leads to mishandling of fish by the many transporting factors. On the contrary seafood purchased from local waters can travel from ocean to plate in a manner of a day without requiring global inertia. When in doubt, and confused about what seafood is sustainable, just think local–as defined by larger regions or domestic sources, not just a 20 mile radius (i.e. Alaskan fish would be “local” to California).

This is not to say that sustainable seafood does not exist outside of the local scene, it does, and in many cases the practices in other countries surpass that of our own in terms of ecologically friendly aquaculture, catch methods…. However, in terms of having an easy means by which to shop responsibly without having to research and sift through data in order to determine what‘s for dinner, think globally but act locally.

Here in Southern California there are many different sources of amazing seafood such as:
Local Lobster
Cortez Fluke
Local Swordfish
Dungeness Crab
Abalone
Yellowtail
Mussels
Oysters
California Halibut
White SeaBass
Albacore Tuna

The first step toward becoming an expert is knowing what questions to ask.
To be continued…….

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Earth Day Recipe–Replace Farmed Salmon with Arctic Char

Wednesday, April 22nd, 2009

One of the most frequently consumed seafood items in the world is Salmon. As a result of this we have eaten our way through the ocean. Wild salmon is essentially extinct in the Atlantic, and currently the commercial fishing season for wild salmon in California has been shut down due to such low stock levels. Demnad however has remained at an all time high, thus perpetuating the cultivation of Farm Raised Salmon. While there are many salmon farms that raise their fish in an ecologically friendly manner (check Loch Duart at www.cleanfish.com), many fish farms are contributing to the decimation of wild salmon stocks. Farmed Salmon spread disease and parasites to wild salmon, some cultivated species also interbreed with native fish, reducing the ability of their offspring to survive. Some say soon enough farmed salmon is going to be so genetically mutated that they are going to be able to walk and drive cars, eventually take seats in congress and start farming humans….ok that last part is not true.

The easiest way to reduce this downward spiral is to avoid eating unsustainably farmed salmon, or at least to decrease some of the pressure on wild stocks by ordering alternative fish. Arctic Char is an amazing substitute!!!
Farmed Arctic Char are easily raised in land based tanks, isolated from natural bodies of water. These tans are environmentally friendly because they contain waste, pollution, and disease. From a culinary perspective Artic Char is like a mix between trout and salmon. It is a fatty fish of high culinary regard for its rich flavor– tender like salmon and best simply prepared. Give this recipe a try and sleep better during Earth Week.

Gently Roasted Arctic Char w/ Arugula & Almond Vinaigrette

Yield: 2 portions
Prep Time: 15 Minutes

Ingredients:
2 6-8 oz filets of arctic char (available at most local Whole Foods Markets)
1 tble grapeseed oil or canola oil
2 cups of organic arugula
1/4 tsp minced shallot
1 tsp chopped thyme
1 tble dijon mustard
1/4 cup sherry vinegar
3/4 cup extra virgin olive oil
2 tble almond oil
3 tble rough chopped marcona almonds (available in the cheese section of all Whole Foods Markets)
Sea Salt and Fresh Cracked Pepper

Method:

1. Rub the arctic char down with tble of cooking oil, season with sea salt and fresh cracked pepper. Place in a saute pan and put in a pre-heated oven set to 300 F. Cook the Arctic char for 15 minutes on the oven.

2. While the char is cooking in the oven add the shallots to the sherry vinegar and whisk together, allow to sit for 5 minutes in order to allow the onions to break down a bit in the vinegar.

CleanFish

Thursday, April 16th, 2009

We had a great meeting today with Tim Oshea, the Founder and Chairman of CleanFish. CleanFish is a phenomenal company that sources seafood from artisinal fisherman promoting sustainable fishing practices which respect each environment, culture and community. Recently Business Week named CleanFish a finalist in their roundup of “America’s Most Promising Social Entrepreneurs.” One of their mottos and principal beliefs states “We believe that fish you can trust begins with people you can trust” . Take a look at their website for some really interesting videos featuring their alliance of fisherman. www.cleanfish.com

Believing in truthful fish does rely on trust. There is a story behind good food. And if there is no story, it is probably because it was mass-produced, void of personality and quality care. This is one dilemma facing sustainability–trying to develop impermeable and concrete standards/criteria. People are quick to make grand judgments about species of fish, either painting them as bad or good, black and white. There seems to be no in between, no middle of the road. Take shrimp for example. Does the wild capture of shrimp produce by catch. Yes. Does farmed shrimp have a bad reputation for destroying ecological habitats and promoting an industry void of standards. Yes. Does that mean that all shrimp are bad? No. There are specific products that are raised in a responsible manner and taste amazing, both farm raised and wild caught. It is important to know the source of your food, so that you can have confidence in making a responsible decision. On a menu Tuna could mean anything. One day it might come from Hawaii, the next it might come from Indonesia. One day fish might be sourced locally and the next from a far away country that perpetuates ill labor practices and dumps chemicals into the environment.

The more detached we are from our source of food, the less we care about its demise. Think about it, if you raised a pig for your own sustenance– day in and day out caring for and feeding the pig– when it came time to slaughter and eat the pig, would you waste any part of that animal? Certainly not. Yet when you buy a package of pork cutlets from a refrigerator packed with 40 other Styrofoam plates of pork cutlets, does that meal seem meaningful and would you lose sleep over throwing out one uneaten cutlet? The same goes for seafood. Knowing the story behind the fisherman, the community, and the culture makes you a responsible diner, and as Tim Oshea says, allows you to vote with your fork.

But I wanted fins

Wednesday, April 15th, 2009

Do you ever wonder what they do with all those shark bodies after they cut the fins off? I mean, the ones they don’t throw overboard. Oh, there they are…shark-body1

San Pedro Fish Market

Monday, April 13th, 2009

Jacqueline’s right, Red Snapper is not a good choice. Unfortunately, it was one of the best looking fish in the market section and it was flying out the door. You can see that it still looks pretty fresh, compared with say, the white seabass. Check out NOAA’s FishWatch site for the details so I don’t bore myself with them here.

This is the first time I’ve seen parrotfish in an urban market. When they’re fresh, they’re surprisingly good. Kind of a shame, though – they’re so pretty. Also, they sleep in a mucus bubble, which protects them from predators (as a kind of warning device), but not from spear fishermen. They’re not eaten in many places because of ciguatera.

This lobster machine made me laugh out loud when I saw it at the market. It’s kistchy and campy all at once. But then I felt like maybe I should call PETA. I had to try it, even though all these claw machines are rigged for failure. For $2 I harassed a lobster and earned his loathing stare. He couldn’t even fight back properly, because he had bands on his claws.

Why do people eat Maine lobster out here? Well, I know why, because I’ve had Maine lobster at the Fontainbleu in Miami. It was expensive, I’d never had it before, and someone else was buying. They would not, however, stuff it with the second most expensive item on the menu. These days, I recommend more local species.

Red Snapper

Red Snapper

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Lobster harassment machine

Lobster harassment machine